
Steve Jobs at Macworld 2007 unveiling iPhone. - File photo courtesy of Apple
Apple has a tough act to follow at the upcoming Macworld 2008 after their highly successful Macworld last year, when Steve Jobs introduced the extremely successful iPhone. Will Jobs be able to give the world an outstanding encore?
In last year's
Macworld, Steve Jobs introduced to the world the new iPhone and it became a highly popular product in the U.S. Thanks to its success, Apple’s stock almost doubled in 2007. Its computer share has increased to nearly double digits and its iPods sales still remain high. Jobs also introduced other products such as Apple TV set-top box and others but iPhone was the most successful.
How will Steve Jobs and Apple fare at the
Macworld Conference & Expo, 2008?
Charlie Wolf, analyst at Needham & Co said to the
Associated Press: "All I can say for certain is that Macworld 2008 is not going to top 2007. That was the Macworld of Macworlds."
It is going to be tough for Apple to replicate its success, but Jobs will not disappoint, he will have something special for Apple fans and users.
Jobs will likely discuss its iTunes movie rental service, an iPhone with a faster connection 3G to the net and an ultra-portable laptop, according to MSNBC.com.
Apple has planned to sell 10 million iPhones by end of 2008 equivalent to one per cent of cell phone market; already it has sold 5 million. If there is a new announcement for the iPhone and if it releases iPhones in bigger markets such as China, Canada, Japan and India, it will easily sell more than that estimate.
Financial analysts believe Apple will have record sales this year and expect their stocks to go even higher. Wall Street predicts Apple will earn $5.09 per share for its fiscal 2008, up nearly 30 per cent from $3.93 per share last year, on annual sales that will grow 32 per cent to $31.7 billion, according to a poll of analysts by Thomson Financial.
Also, Apple is slowly gaining market share from PC. Apple in the last quarter ending September sold 2.16 million Macs up 34 percent from the previous year. This growth rate is twice the growth rate of PC sales.
A halo effect from iPods has helped. Since the iPod debuted in 2001, more than 119 million have been sold, propelling Apple's market capitalization from $6 billion to $155 billion.
Analysts credit the boom to the popularity of iPhones, and many are switching to Apple computer products. Its market share has grown to 7.6 per cent in 2007 from 6 per cent the previous year.
In Macworld 2008, Apple will announce movie rental availability at their iTunes store for $3.99 a movie (for a 24 hour-window). The same rates are offered by satellite and cable providers. Whether this rate and movie selections will make them popular, we have to wait and see.
[Apple has reportedly secured deals with 20th Century Fox and Disney studios, and may be close to signing deals with Warner Bros. and Paramount.
If customers have
Apple TV, then they can watch their movies on the big screen, so Apple TV might sell more because of this movie rental distribution. They expect to sell 2.9 million units this year.
According to American Technology Research analyst Shaw Wu, Apple might release a slimmer “MacBook Mini” computer priced at $1,500 to $2,000 and will boast a flash memory drive instead of a hard drive to reduce weight, boost battery life and make it more rugged.
Apple may announce a faster version of iPhone, likely loaded with more features and application. Its partner AT&T revealed that a 3G iPhone is planned for 2008.
Macworld runs Tuesday through Friday at the Moscone convention center in San Francisco.
It may not create as much buzz like last year, but still Apple may have great products to showcase. Apple wouldn’t want to disappoint fans and others, so expect great announcements this week.