Google World's Top Brand And First To Reach $100 Billion Mark

The annual BrandZ has named Google as the “Most valuable Global brand” and also becomes the first one to reach the $100 billion mark.

Despite recession in the US, Google becomes the number one brand with a value of $100 billion more than $23 billion compared to the second ranked Microsoft ($76.2 billion).

Among the top 10 rankings in this annual list there are eight American companies.

IBM is ranked fourth, Apple fifth and soft drinks manufacturer and iconic brand Coca-Cola is ranked third with $67.6 billion.

The brand value of the company is calculated as shown in the following figure:

Millwardbrown.com

BrandZ 'Brand Value' Calculation.

The BrandZ list is published by research firm Millward Brown Optimor. The total value of the top 100 most valuable global brands has increased by 2 percent to $1.95 trillion. Despite the global economic turmoil where most key financial indicators have went down considerably, the brand name has sustained the company says Joanna Seddon, CEO of Millward Brown Optimor:

"In the current environment, where the value of many businesses has fallen, brand has become even more important because it can help to sustain companies in tough times,"

Seddon added those companies that continues to invest in their brand during the recession will succeed as the economy grows compared to those who cut spending.

To read the full report (PDF) click here.