It Happens When No One Is Watching

It is a nice ad to promote "Saying no to domestic violence".

Amnesty International put this interactive ad poster "It Happens When Nobody is Watching" to discuss the "domestic violence" issue. The poster has an eye tracking camera, when the passerby watches the poster it shows an image of a happy couple. But as soon as they look away, the poster shifts to a different image showing the man punching the woman.



Click the image to see a larger picture image.

The ad was produced by advertising agency Jung von Matt.

This poster was installed at a bus stop in Hamburg, Germany.